Registration and Use of Service. Apipheny is a free API. Pull data from Ahrefs' Site Explorer, Rank Tracker and Site Audit into your Google Looker Studio dashboards. View latest updates. It runs on a scale from zero to a hundred. Junte-se à Ahrefs - somos um poderoso mas fácil de aprender conjunto de ferramentas SEO, com. It provides you with the ability to create custom. LowFruits. Visualize, centralize, distribute, and activate data by automating its transfer from virtually any source to any destination. Click the Organic Keywords report. Ahrefs Site Audit. It has four interesting aspects that include Ahrefs-Data, pages of landing, domain referred, and links using Google Spreadsheet. 1. The smallest API subscription comes with 500K API rows included and costs. This is completely free to use this Ahrefs template. The free plan limits your searches to 10 results. USD. These templates come with multiple pages of useful charts that showcase the key features of the connector. Add powerful backlink, keyword and technical SEO data to your Looker Studio (prev. Registration and Use of Service. Google Analytics 4 (GA4) Google Looker Studio. It presents key metrics like organic traffic, backlink profile, and keyword rankings in an intuitive and visually appealing interface. The smallest API subscription comes with 500K API rows included and costs. Ahrefs stores all production data in physically secure data centers. In other words, it’s the process of. Ahrefs is aimed at larger companies and in-house marketers, whereas Ubersuggest is aimed more at entrepreneurs, small agencies, and solopreneurs. Det har resulterat i 170% ökning i sessioner och intäkter på årsbasis, sedan vi började använda det. 5. k. Click on “ADD DATA SOURCE”. The report categorizes all the keywords based on their. Ahrefs’ Keyword Generator See the top 100 keyword ideas for any seed keyword, as well as related search data Our free keyword research tool shows you the. Insert your Botify API Token (see here for information on how to retrieve it) You can now select a Botify project from which to pull data. Semrush. It provides you with the ability to create custom reports and dashboards, making it easier to track your SEO performance and make data-driven decisions 4. Get the Quora Ads dashboard template >>. 03. Verifique a documentação. Mangools/KWFinder: Best Value. Key Takeaway: Google Keyword Planner has its merit as a keyword research tool for SEO. Site Explorer connector. May 3, 2018. AWT packs all the power of Google Webmaster Tools, without the. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly update the applicable Registration Data to keep it true. The 9 best rank trackers. Check documentation. 4. Google Looker Studio . See how much traffic your competitors are getting. S. We’re happy to offer a wide range of Ahrefs fields in Supermetrics. Looker Studio (formerly Google Data Studio) is a no-code platform for data analysis. This is my current code: CASE WHEN Historic Date IS NULL THEN Created Date ELSE Created Date END. How to connect Ahrefs to Google Data Studio? To connect Ahrefs to Google Data Studio, you need to follow these simple steps: Open Google Data Studio and create a new report. Follow these steps to connect your Ahrefs data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, data warehouses, and Power BI, as well as the Supermetrics API. 5. Explore Freehand. Find the “Botify API” Connector. Não tem de ser um profissional SEO para ter melhores classificações e obter mais tráfego. You can use Semrush with a free account, but the number of features and amount of data will be limited. Try the connector 14-days for free! Start free trial. On-Page SEO. Semrush provides a comprehensive suite of web traffic and SEO tools, starting with its free-forever plan. The following fields grouped by Ahrefs report type are available in the Ahrefs Rank Tracker connector. What it is: Ahrefs is a premium SEO platform with various tools that measure and report on SEO performance. Learn SEO from a curated list of the best SEO tutorials from Ahrefs’ YouTube channel. Accurate data: Ahrefs is known for providing accurate and up-to-date data, which is crucial for informed SEO decisions. Ahrefs for keyword analysis. Ahrefs Data Studio is a powerful tool that allows you to visualize and analyze your SEO data in a user-friendly and customizable dashboard. Then, when you’re ready to tackle the data science portion of this workflow, you use the DSE for what it’s great at: writing advanced predictive models and tuning them. Repeat these instructions for each data source you want to replace. Buy now. Market research is a process of gathering, analyzing, and interpreting information about a given market. 7. Ahrefsのサイト エクスプローラー、ランクトラッカー、サイト監査からGoogle Data Studioのダッシュボードにデータを取り込むことができます。SEOレポートを次のレベルに引き上げることができます。Access your data from 1000+ data sets from over connectors. Broken links often affect ranking and prevent websites from reaching their full potential. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. SEO rating for ahrefs. On this window, select “ Join another table ”. The data that Ahrefs’ content explorer offers is overwhelmingly goal-oriented. SEO tools. You can also connect to data sources from the Supermetrics Hub. Ahrefs. Find and explore niches using Google Trends. SE Ranking: Best for Small Businesses. You can use Ahrefs to track keywords by at a very local level (right down to town or city). It would be awesome if there are a opportunity to integrate Ahrefs easy in Google Data Studio for better reportings. Go through our Looker Studio guides and detailed information to learn everything you need to know for making your reports better with Ahrefs data. Feature access Old pricing. New. Check our Google Data Studio Templates for SEO. See. With just a few clicks, Supermetrics helps you automate the metrics you want so you can turn your data into analytics-ready reports and get to the insights. The plugin puts audited pages in 1 of 3. Google Search Console – Performance data from Google. 97% fewer than those made by Ahrefs, and 83. Clicks Data – It will give you click data, which helps you understand estimated click rate and search volume. 5. Keyword research is finding which search queries your target audience is typing into search engines like Google when looking for products, services, or information. Create web-based content that will drive traffic. You’re thinking of piping Ahrefs data to a 3rd party tool and want to get feedback on the high level strategy Whether it’s your first time setting up Ahrefs or you’re an experienced Ahrefs user that’s been using it for years, it can’t hurt to speak to other Ahrefs experts to get their take on how to maximize the impact of this. Add powerful backlink, keyword and technical SEO data to your Looker Studio (prev. Solution 1. Save the files in your Google Drive and convert them into Google Sheets. Google Data Studio) dashboards. Step 2: Select the data table on the Data Studio page. Select your query’s metrics and dimensions. If you're a website owner, you can crawl your own sites at higher speeds and also. 4. When using Ahrefs’ Service, you represent that you are of legal age to form a binding contract. More Site Explorer reports and other tools are coming soon. Step #3: You can sign up on Ahrefs using Google, Facebook, and email. You can review a full list of these in our technical documentation. competitor_ahrefs_clean_dtypes = competitor_ahrefs_cleancols. Nozzle for data visualization. Find the “Botify API” Connector. Data acceleration for all businesses. According to Internet Live Stats, 100K+ searches take place on Google alone every second, implying 8. Here are some of the most frequently asked questions about Ahrefs:. Start course. Whatagraph lets you build all reports and dashboards using a drag&drop widget system. Once you are viewing a template, simply click on the 3-Dot menu icon on the top right corner and select “Make a copy” so you can download it to your Data Studio account (be sure that you select your very own data sources). Ahrefs offers subscription packages for any budget. Since Ahrefs data is typically large, we abide by those restrictions by truncating most data we return to a safe limit. Method 1: Block Ahrefsbot With robots. Because of these limitations, data scientists usually turn to Python or R and run them in a dedicated Data Science Environment (DSE) like R Studio or Jupyter Notebooks. This is the URL that you use to access Looker on your browser. It features Duet AI that helps analysts to ask questions related to. 1. Ahrefs. It’s free and allows for integrations with numerous other web analytics tools, including Ahrefs. 💰 Price: You can try the Ahrefs suite at $7 for a 7-day trial. Users on any paid plan can test Ahrefs API by running a limited set of free test queries. 2. In the upper right, click Use my own data, then click Replace data. Do you REALLY knows how data control, a. Earlier in March 2023, we updated our keyword volume estimates with the intention to make them more accurate. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings. We can also see that Ayima V2 has a live link accuracy of 82. Site Explorer connector. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. 61%, Ahrefs at 72. Create an “optimized” video. The Ahrefs dashboard is overall less cluttered than SEMrush. Compare Ahrefs vs. Ahrefs connection guide. 00 Per Month. Start by creating a new Google Data Studio report (note: the service is free to use). SEO Tester Online for an all-in-one SEO suite. We build products that are both meaningful and easy to use, and move fast to give our customers what matters. ”. ) Still under. However, you need to adjust the code below in this case. eBay. Then, set your reporting time zone and currency. Pull your SEO data from Ahrefs and report your backlinks and domain rating easily in a single view. The Best of AhrefsTV. Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. ) Performing a study on 14 million keywords would be rather challenging, so most of the experiments below are based on smaller samples (up to 2 million keywords, depending on the experimentSearch volume – shows you how many times per month, on average, people in a given country search for your target keyword. 50 for one day. with DHG because DHG pulls the Ahrefs data in using the Ahrefs API. Visualize, centralize, distribute, and activate data by automating its transfer from virtually any source to any destination. We also show you the. However, SEMrush. 1 user. Attention - The connectors provided by third party partners in this Community Connectors Gallery are not provided by Google. Get a better understanding of your website’s SEO potential with the help of actionable SEO metrics like Search Volume, Keyword Difficulty, and Traffic Value. Questi strumenti ti aiutano a ottimizzare le tue pagine per posizionarle meglio nei motori di ricerca. Check documentation. Semrush: Best for Power Users. If an Ahrefs account is in another plan, it would need to upgrade to one of these plans before using the connector. Even their connector list is filled with awesome and powerful tools. Ahrefs Data Studio Template. Google Data Studio connector, and access management. Make sure changes won’t backfire Keyword database update + improving search traffic estimations. SHARES. Page speed measures how fast a web page loads and renders for users, typically measured in seconds. Start course. Looker Studio's aggregations should not be used for Ahrefs report types that truncate data, as they will produce incorrect results. Looker Studio allows users to subscribe to data from various sources and visualize it in the form of reports and dashboards. SemRush Tool To Check Domain Authority. Pull data from Ahrefs' Site Explorer, Rank Tracker and Site Audit into your Google Looker Studio dashboards. Registration and Use of Service. Status embed installed correctly. Ahrefs is a SaaS company. Google Search Console (GSC) is an SEO tool that helps you to: Understand how Google sees your pages. , Domain Rating). Under Google Connectors, click on the Looker connector. Local SEO. Ahrefs’ primary keyword research tool is called Keyword Explorer. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. For brands and businesses, Google Alerts is a powerful brand monitoring tool that can help you keep track of mentions and reviews – and even keep an eye on your competitors’ online activities. Ahrefs offers a free Webmaster tool account, whereas Ubersuggest. Use this Ahrefs feature to identify backlink opportunities or potential partners. It provides detailed data on search volume, difficulty, and potential traffic for different keywords and suggestions for related keywords that could be useful. But thanks to many of you, we’ve come to realize that this update actually caused a decrease in search traffic estimations for many websites. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. Google Data Studio Connector is available to Guru subscribers and above. . Infrastructure systems have been designed to eliminate single points of failure and minimize the impact of anticipated environmental risks. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly. Provide details and share your research! But avoid. Step 1: Load the first table to the Data Studio page. complete. The free version provides limited data, but is still very handy if you. Good news for SEOs and other Ahrefs fans! You can now build backlink, cross-link, and technical SEO reports with our brand new Ahrefs connector for Google Data Studio, Google Sheets, Excel, and. Advanced Web Ranking for reporting. In the Supermetrics sidebar, select a date range for your query. Principal goal: monitoring the SEO health of a website . Bing Ads. Move all your Ahrefs marketing data to the destination of your choice. Dual circuits, switches, networks or other necessary devices help provide this redundancy. So it's time to code! Loading ahrefs backlink data into. Semrush is currently the only one out of the two offering a free trial. In the upper left, click Add data to report. You have two options here: Change the frequency Ahrefsbot can visit your site. You can even add data from SEO tools like Ahrefs. This means you can risk-free test the waters and decide. With its extensive data from multiple search engines, Ahrefs ensures accurate and up-to-date insights, offering unparalleled support for SEO professionals and marketers. After that, tick mark the terms & conditions & privacy policy and click on the “Sign Up For Free” button. SEMrush. a. 000 monthly searches for the keyword, while ahrefs stated 14. Far from it. Click “Copy Report. Each of our connectors comes with a report template, for creating dashboards from Ahrefs data sources in minutes. You can block Ahrefsbot by adding new rules to your robots. You likely know the old saying, ‘ if you’re not paying for the product, then you are the. #seo #ahrefs #googledatastudioSee your Google Search Console data directly in Ahrefs. € 69. Find rankings for specific keywords using the inbuilt filters and search functionality. Advanced Web Ranking for reporting. Discover Ahrefs pricing plans, compare costs, and explore free options. Att använda Ahrefs data för att planera vår innehållsstrategi hjälpte oss att öka besöken till vår blogg med över 200% jämfört med föregående år. These tools are designed to help website owners, digital marketers, and SEO. 1. Sign up here. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing. 5. After the analysis is complete, it’s time to move on to step two, competitor keyword research. TestFlight using this comparison chart. Google data studio and a soon-to-be-launched Ahrefs search. Includes keyword research for YouTube, Amazon, and Bing. To do this, you need to choose sites with good traffic (Organic traffic filter, for example, from 500) and a small number of backlinks (Referral domains filter, for example, up to 5). Indexability allows search engines to display your website’s pages in SERPs. The Google Data Studio integration, a much-requested feature, has become a reality! With our new Data Studio connectors, you can build your own reports by blending data from different sources and visualizing everything in the form of reports and dashboards. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. We didn’t test the API for this Ahrefs review. Use internal site search for keyword research. Maile Waite, İçerik Müdürü & SEO, CloudApp. To obtain a complete back-line performance of the website, a Google Data Studio template termed ‘Ahrefs Data Studio Template’ can be used. Here’s a step-by-step explanation of setting up a Google Looker Studio SEO report template for yourself: Step 1. In a report, click Add data in the report toolbar. IBM. Connect all your data sources in minutes. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Unlock your team’s full potential – ideate, plan, execute, and track projects with Freehand. In Visual Studio 2022 version 17. Moz Pro for integrations. But you can use last month’s organic traffic as a benchmark. For example, organic traffic is a KPI. Buy Template. Take your SEO reporting to the next level. Using Ahrefs, you can view all of the pay-per-click (PPC) keywords your competitor is targeting. Whether you’re an agency, a small business, or a large corporation, we have a solution for you to help you succeed as you grow. Looker Studio is a quite advanced reporting and business intelligence platform. The numbers seemed weird on Google so I compared it with Ahrefs and Google stated 30. Best practices for improving keyword rankingsA search term (or search query) refers to a word or set of words that a person enters on a search engine like Google to generate specific results. Insert your Botify API Token (see here for information on how to retrieve it) You can now select a Botify project from which to pull data. Thanks for contributing an answer to Stack Overflow! Please be sure to answer the question. Get started. Some of the main competitors of Ahrefs include SEMrush, Moz, Serpstat, Majestic, SpyFu, Ubersuggest, and Google's suite of SEO tools. Best for: In-house marketing teams; Price: $399 per month (OR $333/mo if billed. Schema App using this comparison chart. filters work in Data Studio? You may be filtering out data the wrong way? or not utilising Data Studio Filters t. For example, non-indexable pages are preferred when it comes to landing pages, low-quality pages, or. Site Explorer connector. Last year we increased organic traffic to our website by 250%. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly update the applicable Registration Data to keep it true. Pull data from Ahrefs' Site Explorer, Rank Tracker and Site Audit into your Google Looker Studio dashboards. Ahrefs charges you on a pay-per-go basis if you add more data or users to your subscribed plan. Lastly, from an SEO perspective, Google Alerts is incredibly helpful for link building by: Here are three major improvements that our customers will benefit from. Como se integra con las herramientas de Google, es relativamente fácil fusionar datos desde sitios como Google Search Console, Google Analytics, etc. Get detailed reports on all your SEO issues and. 3. Quora Ads reporting template for Data Studio. In the upper-right corner, click “Add To Report. Google Data Studio; Dashboard folders; Enterprise: Starting at $999. Generate an Ahrefs Token. Microsoft PowerPoint – Create presentations, reports, and pitch decks for your clients or prospective clients. Add Google Looker Studio Connectors. You don't have to be an SEO pro to rank higher and get more traffic. Create backlink reports to identify which websites link back to you. Generally speaking, Ahrefs was the most accurate tool for estimating traffic of high traffic websites. Tandro Srotta. txt and sitemaps in Site Audit, there’s a new target filter in Keyword Ideas reports, use cases are now shown in Content Explorer, and lots more. Name your property (like “My Business Website”). Add your Search Console and other SEO software to Looker Studio and keep track of your organic performance on the search engines such as Google. Step 2: Create a New Google Analytics 4 Property. This guide shows you how to authorize an Ahrefs connector and use it to create a new data source that retrieves data from your Ahrefs account. Looker lets you accomplish the first steps of extraction, data prep and data exploration far more quickly than in a pure DSE workflow. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Looker’s modeling layer allows you. The CWV data will take longer to show the impact of any changes because it is a 28-day average, so use PSI or the PSI data in Ahrefs to check if the changes you made improved the lab test metrics. 7K views 4 days ago. Site Explorer connector. Use the new Ahrefs Google Data Studio connector to add Ahrefs data directly into your reports — no screenshots required. The first thing you’ll notice when you open the template is an overview of your traffic and goals data for the. Ubersuggest is a free, easy-to-use SEO toolset with access to over 6 billion keywords and 1 billion pieces of content. Overall, I think SEMrush has a better pricing structure, with less restrictive limitations for the base plan. To retrieve your API token, view our API documentation. txt rules. Backlink data is useful for finding orphan pages because it brings URLs from Ahrefs’ link index into the mix. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. Use Ahrefs Webmaster Tools. Position Tracking: 10 keywords, updated daily; Site Audit: 100 pages per month. Together, these elements form a powerful and versatile toolset that accommodates the varying requirements of different marketers, setting them on a path. It is a critical factor in user experience and website performance. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. GrowthBar also allows easy data exports in CSV format which can be handy for some use cases. Import it into the dashboard. After using Ahrefs for 3 years, I can't imagine my work life without it. Each of our connectors comes with a report template, for creating dashboards from Ahrefs data sources in minutes. So, whether you’re a seasoned SEO expert or just starting your online journey, harness the might of Test Backlinks Ahrefs and unlock the path to SEO success!Go through our Looker Studio guides and detailed information to learn everything you need to know for making your reports better with Ahrefs data. This will add the new keywords to the existing list of tracked keywords, and Ahrefs will start reporting on movements for those keywords as well. This section will focus on the Link Data. Ahrefs also sends alerts when a broken link, new keyword, or new mention is discovered. 4m visits difference), ‘Health’ by SimilarWeb (725k visits difference), and ‘Health’ by Ahrefs (957k visits difference). To see all the keywords you rank for and their absolute ranking positions for free, use Ahrefs Webmaster Tools (AWT): Sign up for a free AWT account. If you need to query a lot of historical data, consider using the “Combine new results with old” feature. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by the Service's registration form (the "Registration Data") and (b) maintain and promptly update the Registration Data to keep it true, accurate. From junior content marketer to technical SEO advisor, each team member gets the data and tools they need to transform insights into action. com is hosted by CLOUDFLARENET - Cloudflare, Inc. This is going to come in really handy to create a shareable overview of DR and backlink profiles of multiple domains at once. Easily connect all your SEO and web analytics tools like. Best Free Moz Alternative: Ubersuggest. Click the GSC property you want to use > click “Site Impression” > click “Web. Enter Ahrefs API Request into Apipheny. Get search traffic, keyword and backlink data of any page or. The which backlink checker is best argument constantly shows up on forums. Stop Giving Ahrefs Your Search Console Data. With our new Data Studio connectors, you can build your own reports by blending data from different sources and visualizing everything in the form of reports and dashboards. Enable a holistic view of your marketing message success by combining data from Ahref with. Well, unfortunately, Ahrefs was only crawling backlinks found in HTML up until 2017. Ahrefs starts at $99/month and is available in a 7-day trial version for $7. Test SEO en série (non recommandé) Le test en série consiste à changer toutes les pages du site d’un coup et de voir ce que ça donne. Funcionalidad destacada. You may choose from subdomains, domain, exact and prefix. Google Search Console. Great addition to Google Data Studio. Get automated email alerts about your. Ahrefs metrics and dimensions. Inflow’s Sr. These websites can be a great base for building your link-building strategy. It provides you with the ability to create custom reports and dashboards, making it easier to track your SEO performance and make data-driven decisionsAhrefs gives you a platform to browse stuff when you use it. Take your SEO reporting to the next level. 8% fewer than by Ubersuggest. Google Ads Tool 5. Pricing: Semrush offers a 7 day free trial post which you can opt for one of their paid plans. Analyze clicks, impressions, and average position. See the list of other web pages hosted by CLOUDFLARENET - Cloudflare, Inc. Remember that the main goal of any search engine is. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly update the applicable Registration Data to keep it true. Start course. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. We use it for everything SEO-related. Get search traffic, keyword and backlink data of any page or. As a registered user of Ahrefs’ Service, you represent that you are of legal age to form a binding contract. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. A small team passionate about technology and SEO. Click the GSC property you want to use > click “Site Impression” > click “Web. The columns are cleaned up, so now we’ll clean up the row data. It enables you to connect to various data sources , including Google Analytics, Google Sheets, and Ahrefs, to gather and analyze data for your SEO analysis. First of all, add all data sources to GDS to ensure that all data will be pulled to your report when you copy the template. Connect to Ahrefs, a platform to measure the impact of website changes by comparing current individual page rank with historical rankings. Explore organic and paid traffic metrics for any website using Site Explorer. Starting price: unknown. In YouTube studio, you can see the average view duration for all of the keywords you rank for. The advanced plan in Ahrefs starts at $380 per. The plugin regularly conducts content audits of your website and gives actionable suggestions on improving article performance for a target keyword based on Ahrefs, GA and GSC data. 1. At the time of writing, Google Analytics 4, the successor of Universal Analytics, by default doesn’t show any organic keywords (or the “not provided” token) in the Acquisition report. Best Tool Features. But you will find all the necessary data for analysis in the SERP overview Ahrefs provides. Authorize the Connector in your Google account. We started from scratch and rebuilt the whole thing from the ground up, implementing many highly-requested features in the process. Google Data Studio helps make such reporting easier. Google Data Studio SEO Report Templates. Follow these steps to connect your Ahrefs data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, data warehouses, and Power BI, as well as the Supermetrics API. Ahrefs launched a free SEO tool that offers SEO and site diagnostic data. Nozzle for data visualization. Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. Pull your SEO data from Ahrefs and report your backlinks and domain rating easily in a single view. See all data sources available. For a detailed breakdown of the features available on each.